Subaru's "Boring" Approach

I pass along the following article as a reminder that sometimes "slow and steady" does indeed win the race. Despite the horrible economy, Subaru has seen a sales increase this year. They've done it by providing consistent quality to a consumer base which is solidly affluent, rather than trendy and flashy.

I think funeral service deserves a reminder that many consumers want and need quiet, consistent, reliable, quality service from a company they know and trust. No doubt we have to keep up with the current needs of consumers, but slow and steady change can be a very effective solution.

Here's the opening paragraphs. Follow the link below for the remainder of the article:

Who says you have to be big or global or green to survive? A handful of car models, such as the Jeep Wrangler and the Smart, are maintaining their sales despite the general auto collapse. But the only full-sized companies that are holding their own are Korea's Hyundai and Kia, and Subaru, the Japanese automaker that builds cars in Indiana.

The Koreans have the advantage of a sharply declining home currency against the dollar. That leaves plenty of room for incentives. Plus, they've been pushing fleet sales.

But how is Subaru doing it? It has no hybrid or electric car. Its fuel efficiency is nothing special, and Subarus are definitely not the darlings of Hollywood stars. The company sells only 600,000 vehicles a year worldwide, making it maybe the 20th largest automaker.

MSNBC/Forbes: Subaru’s boring approach works in tough times

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I think funeral service deserves a reminder that many consumers want and need quiet, consistent, reliable, quality service from a company they know and trust. No doubt we have to keep up with the current needs of consumers, but slow and steady change can be a very effective solution.