I've mentioned this before but let me say it again. THINK WOMEN!!! Organize the sales and service approach of your funeral home around the needs and expectations and outlooks of women and you will improve the bottom line.
Here's another example of THE macho company, Harley Davidson Motorcycles "getting it" about women.
New York Times: Harley Woos Women Bikers
Don't miss this. It's VERY big and VERY important to future success.
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